Month: September 2014

Here's a potential problem.  We're getting very good at identifying the people most likely to disrupt a community.  This includes their demographics and early actions

Almost every client we work with (and new hire) struggles to build geniune relationships, especially online. Their approach to any prospective member is too formal, too

Back in 2009, we stumbled across an interesting tactic for growing a community.  We closed the community and instead allowed each member of the community

We've recently sold our 200th ticket to FeverBee's SPRINT.  If you still want to come, you can sign up here. We're proud of this. It

Here are the results of a relatively simple experiment.  A client was launching a new community. They disagreed with us on what would motivate people.

For the majority of communities, the act of ‘friending’ someone makes no difference upon their level of participation. These are some exceptions. Communities based around the follow feature,

Study after study shows that developing a strong sense of community leads to every possible benefit you want.  It leads to higher levels of customer

In June, I was fortunate enough to speak at David Spinks’ CMXSummit in New York. If you missed it, you can watch the video below

I've sat through dozens of workshops. The majority of them are a tragic waste of time, money, and potential. A great workshop should do four