Month: January 2012

Being a brand advocate shows up in many community jobs. It even appears as one of Jeremiah’s 4 tenants. The problem should be obvious. A

Promote the interactive material. There is a tendency to promote community elements which don’t encourage interaction. That’s great, if you want to encourage visitors. But

Moderation is a powerful positioning tool for a community. It helps you place your community in a unique niche amongst competitors. This quote is worth

Many organizations launch when the platform is ready, not when the community is ready.  Some pick an arbitrary date and stick to it.  The result

I bet you know that most community platforms let you schedule content and discussions to go live at any time you like. But how many