Month: September 2011

Here is a quick observation.  A lot of branded communities are very patronizing to their members.  Treat your members as if they are as smart

Some communities are huge. They have thousands, potentially millions, of members. They generate thousands of posts every day. What do you do with these communities?

Narrowing the scope is an effective tool to solve many community problems. It’s tempting to try to do too much. Your community might have multiple

Imagine you have a prvocative member. S/he provokes everyone. S/he goads people, criticizes every idea and is universally hated by the community. Should s/he be

An enemy is a powerful tool to unite a community. An enemy can be an idea, an upcoming event, or a rival group. But it’s

It’s coming up to the end of the year. Soon, most of your members will be going through an annual shared experience together. This is

There is often a gap in communities between those which stimulate a lot of interactions and those which have developed relationships between members. This is