Month: September 2011

Can you see the mistake TripAdvisor made below? You want people to share their opinions on issues in your community. It stimulates activity and gets

A few weeks ago, I spoke at the London Social Media group. Its leader, Jorgen Sundberg, asked what should a meet-up group be doing to

Every time you need to use an incentive to get people to do something in the community, you’ve failed. There are two problems with incentives.

InkPop is one of the best branded communities. It avoids the errors that sink most branded community efforts. Lets review what HarperCollins got right…  

Most branded communities fall victim to a crippling disease. It’s a disease spread largely by marketing folk. I call it the Big Launch Syndrome. The Big

Today, I’m delighted to announce the publication of a free 90-page eBook; The Proven Path. Most branded online communities are doomed. They’re on the wrong

There will always be people who claim they can build a community in a matter of weeks. One author published a book claiming she could

Imagine you have a community of 5000 active members. Not meaningless registered members, but active members. That means they actively participate once a month. That’s a