Marketing in 2008 isn’t like marketing in 1960

In 1960 an American professor named Jerome McCarthy created the 4Ps (Place, Price, Product Promotion) to dissect marketing into chunks that marketers could easily understand

How we built a 12,000 strong community

I used to write for UKTerrorist, a website about an online game called Counter-Strike. From 2000 to 2004 we built a community of around 12,000

Alcohol: Know your limits campaign, the home office, and the missing community

The Home Office’s campaigns haven’t been doing too badly recently. I thought their Batman vulnerability ad was fab. So it was great to meet some

Why I Love The Internet

I've been in love with the internet for over a decade, perhaps now more than ever. The beauty of this near-social paradise is that brilliant people

Investigating you

When I really examine this blog's traffic I.e. who are visiting, who are commenting and who are linking, I find that i've had a unique

Where’s the money in Social Television?

Wadds touched on this point a few months ago, social television is growing quite quickly. It's not entirely new. Radio stations have had call-in lines during games

Free Friends Reunited

Friends Reunited, the popular site based upon the Classmates concept, is now free. From today the UK’s first major social networking website has dropped it’s subscription fees

A community doesn’t need a blog, but this one probably does

Most of the best bloggers are really just the best online community managers. They’ve used their blogs to be the beacon, or one of several

My Degree

I got my University results back today. I got a First (78.5% avg.) Degree. Which i’m really pleased about. I’m less pleased about my University.

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