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FeverBee Academy

Learn the way we work, from the people who do the work.

Courses, cohorts, workshops and books built from 16 years of client engagements. We have trained more than 1,300 community professionals, more than any other organisation.

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The skills shift

What The Role Demands Now

Engagement tactics were the job in 2018. Today the community professionals who keep their budgets can set a strategy, prove value with data and win arguments inside their organisation. That is what we teach.

Strategy

Making real trade-offs: which audiences, which goals, which of the five strategic directions, and what you stop doing.

Measurement

Moving from activity reports to impact and ROI. It is the difference between a team that gets budget and a team that gets cut.

Persuasion

Winning support from executives, legal, product and support. This is usually the real bottleneck, and it is almost never trained.

Formats

Pick The Depth You Need

Everything here comes from client work. The frameworks were used on engagements first and turned into teaching material afterwards.

1

On-demand courses

Four levels, from the free Successful Community Management course to the expert program on persuasion, motivation and engagement. Certification at every stage.

Start here if you are new or self-taught.

2

AI Ready cohort

A 12-week peer group for community teams working out what to adopt, what to ignore, and how to make the community part of their organisation’s AI plans. The next cohort starts 5 October 2026.

It suits teams with an AI mandate and no map.

3

Bespoke workshops

Built around your team’s actual situation, in person or remote. This is the format we used with Wix, SAP and Align.

It suits a team that needs to move together.

4

Centre of excellence

For large organisations: standards, governance, templates and training so every team builds communities the same proven way.

It suits companies running many communities.

5

Books and guides

Three published books, including Build Your Community (Pearson, 2021), and four free guides on strategy, ROI, superuser programs and the fundamentals of community management.

All of it is free apart from the books.

Not sure which format?

Start with the free course. If it is useful, the rest will be too.

Start the free course
How we teach

Client Work First, Then The Course

01

From engagements

Every framework we teach was used on a client engagement first: the five strategic options, the ROI method, the migration process.

02

Applied to your community

Exercises use your data and your situation, not a hypothetical company.

03

Certified

Assessed work at each level, so the certificate means something to the person who hired you.

04

Kept current

Courses are revised as the research changes. The 2026 material covers AI readiness and content hygiene, neither of which existed as topics three years ago.

Proof

Who We Have Trained

1,300+

professionals trained, more than any other organisation

3

published books

4

course levels, beginner to expert

16+

years of training community teams

We have trained community teams at Wix, SAP and Align, and more than 1,300 professionals through the courses and cohorts.

“

“Rich created bespoke training for our community journalists two years in a row, encouraging them to think more from the user’s perspective, understand members’ motivations and better serve their needs. The latest session sparked lots of practical, creative ideas.”

Philippa Law

Train Your Team

Tell us where the team is strong and where it is exposed. We will suggest the right format.

Contact us

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