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SAAS
50%
Increased Members
80%
Increase in Engagement
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Vorwerk wanted to scale their community around the world which is hard. Vorwerk would face challenges they had never tackled before. They would need a detailed global community strategy, professional training for theworldwide team, and a trusted partner to guide them through the entire process.
"I had found FeverBee initially through an online search. I loved how simple and easy FeverBee made such a new, complex, and rapidly evolving topic."
1) Lack of measurements to track progress and success
2) Lack of clear concept, objective or connection to value
3) Lack of leadership support (from Heads of Marketing)
4) Complicated resourcing
5) Different levels of maturity
6) Different levels of experience
7) Lack of consistency
Creating a data-driven Community Strategy
FeverBee’s work began with a half-day detailed discovery workshop in London. Aggiato presented his current challenge and his vision to move away from very corporate one-way communications to a more humanised, interactive style and tone. FeverBee provided advice and identified quick wins Aggiato could immediately implement.
Both FeverBee and Vorwerk recognised the full potential of Vorwerk’s customer communities, which currently had no clear goals, strategy, or even a consistent approach to community management. It was clear that with so many stakeholders in multiple locations, more work was needed to tackle the scale and challenges successfully.
Creating a data-driven Community Strategy
FeverBee’s work began with a half-day detailed discovery workshop in London. Aggiato presented his current challenge and his vision to move away from very corporate oneway communications to a more humanised, interactive style and tone. FeverBee provided advice and identified quick wins Aggiato could immediately implement. Both FeverBee and Vorwerk recognised the full potential of Vorwerk’s customer communities, which currently had no clear goals, strategy, or even a consistent approach to community management. It was clear that with so many stakeholders in multiple locations, more work was needed to tackle the scale and challenges successfully.
Creating a data-driven Community Strategy
1. Monthly training webinars – recorded and accessible for reuse throughout the organisation
2. Quarterly one-to-one coaching – personal help for every single community manager
3. Twice weekly knowledge sharing sessions – where all community managers would receive the latest, relevant external information, research, ask and receive immediate support online
4. Quarterly training workshops – 2 days in July, September and November with pre-work, action plans and commitments made by attendees every time
5. Knowledge base of training resources – indefinite access to all the materials shared during our training sessions
"I had found FeverBee initially through an online search. I loved how simple and easy FeverBee made such a new, complex, and rapidly evolving topic."