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About FeverBee

A data-driven community consultancy with an unbeatable track record

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FeverBee’s Origin Story

FeverBees Origin Story

FeverBee’s story begins at the turn of the century when our founder, Richard Millington, discovered online gaming. Richard soon realised he wasn’t much good at playing games, but he loved building communities for gamers to connect online and offline with each other. For years he helped develop some of the world’s most popular eSports communities.

A few years later, while studying at university, Richard discovered many brands had communities too. But despite having vast resources, most were badly set up and managed. They rarely embraced the proven principles of psychology, they didn’t follow a predictable data-driven process and offered a user experience which made resetting the VHS clock a joy by comparison.


In 2008, Richard founded FeverBee to tackle this problem. Our mission was to help brands embrace modern practices from a wide variety of disciplines to build better online communities for members, customers, and employees.


FeverBee has proven the key to community success lies in following the data, understanding psychology, and putting the user experience first.

How Has It Been Going?

Since 2008, FeverBee has nurtured a team of community specialists and helped over 300 organizations build thriving communities.

We’ve consistently followed our methodologies to launch new communities, upgrade existing communities, and demonstrate the remarkable value communities can bring to organizations.

Our services have been sought after by many of the world’s top brands; including Apple, Meta, Google, Microsoft, SAP, and many more.

Our achievements include:

Pioneering new techniques for launching and engaging communities.

Introducing new standardized metrics to the community industry.

Helping 300+ organizations, including many of the world’s top companies, grow their communities.

Launching the industry's first training course (and training 1.2k community professionals)

Publishing three industry-leading books.

Authoring the industry's most widely read community blog.

Our Beliefs

Our success is built upon three critical beliefs.

We believe in research, not guesswork.

You never truly know what members want or need until you invest the time and effort to understand them.

See how

We follow data, not assumptions.

Assumptions are prone to plenty of biases, but the data doesn’t lie. Either something is working or it isn’t.

See how

We put psychology before technology.

Technology is important, but it should act in service to the needs and attitudes of members. The best technology is invisible - it just intuitively works!

See how
Our Services

FeverBee Team

FeverBee’s team includes:

Richard Millington

Founder

Rich has spent almost two decades helping organizations to build thriving communities for members, customers, and employees. In addition to founding FeverBee, Rich has authored three of the industry's most popular books, spoken at 50+ events across four continents, and trained 1250 community professionals.

Phoebe Venkat

Senior Consultant

Key contributor and servant leader with years of progressive experience in community management, communications, and marketing. Deep expertise and passion for peer-to-peer collaboration. Able to intelligently discuss digital trends and concepts with diverse audiences (from digital natives to digital doubters).

Dr. Pawel Tomczak

Community Analyst

Pawel is a psychologist, currently a PhD candidate, with vast experience in research. Pawel combines my knowledge of human emotions, motivation and engagement with statistical thinking, which allows him to interpret behavior and solve problems. His main drive is to combine scientific knowledge and data in order to find better solutions.

Jeremie Gluckman

Consultant

Strategist in the social impact and corporate tech sectors with leading organizations such as Amplitude, Accela, the Peace Corps, and IDEO, bringing expertise in managing and evaluating communities, engaging members, and demonstrating impact. Proven leader dedicated to digital trust, safety, and equity rooted in values-based leadership and authentic relationships.

Ray Pohjanheimo

Designation

Ray has a triple MSc. in Psychology, Interaction Technology, and Human-Computer Interaction. He has been working in the field of UX Research and Design for the past four years. Prior to that, Ray worked in Digital Marketing Analytics and Management. Ray excels in both qualitative and quantitative research methods of studying behaviour and know how to use the related tools (Excel, SPSS, interview recording).

Clare Layton

Business Administrator

Clare Layton has over 20 years of experience in business administration working as both a senior executive assistant at multinational and start-up organisations. At FeverBee, Clare helps serves as a project manager helping to facilitate and sustain client projects and ensure strong communications amongst all senior executives.

Services
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Buzzing Communities
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The Indispensable Community
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