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I received this from Amazon recently. Do you notice how clever this is? Everyone that has bought the product now has expertise. By sending out messages (to presumably random customers) to see if they can help answer the question, they’re soliciting a remarkable amount of engagement.
Nutanix launched their community last week. Like me, you probably died of boredom halfway through.
Consider who would voluntarily read a welcome post. It’s not the mass of people with a question they need help with. They’re too busy looking for the place to ask the question. It’s the people who have made the unique effort to explore the community. It’s the people more likely to become dedicated, active, members. It’s the people who most love the topic.
Imagine you launched an event for your audience tomorrow.
Call it the “how to increase your status webinar”.
Not many people would attend.
That’s not because they don’t want to boost their status, most people certainly do.
