Month: November 2013

'News organizations are increasingly looking for community managers.' Are they? I'm not so sure.  If news organizations are looking for people to create a genuine

Like a business, a community needs to generate leads. These are people potentially interested in joining the community.  A good community manager both generates leads

To build a community, you need credibility with the target audience. Few (if any) communities are created by outsiders to the topic.  If you’re building

Do the proactive work first. We’ve said this before. Do the work that progresses the community. Be proactive, not reactive. Do the work that increases the

It’s better to freeze accounts than remove them. Removing an account removes the evidence that member existed. It removes a part of the community history.

[vc_row][vc_column][vc_column_text]We don’t spend enough time looking at existing communities to see what works. The same tactics that work in a similar community ‘type’ (action, circumstance,

An observation. The organizations that have the idea for a community, quickly develop a simple platform, and begin inviting members to it within a few

Every year, England celebrates a failed terror attack. Like many social events, this one began to reinforce one group identity over another. This event celebrates