The purpose of creating a strategy is to allocate resources to achieve decisive outcomes in favor of your objective.
As you saw previously, there are many exciting optimizations you can make. It is often optimizations that are talked about at conferences, in webinars, and demonstrated in blog posts. These can help, but only to a degree. Ultimately, your performance in any single area is influenced by the amount of resources you have to allocate to that area.
This means we need to know what resources we have to allocate. There are four major resources:
- Your time. With very few exceptions, the more time you spend on the task, the better the outcome. Time lets you do more idea generation, more research, build better relationships, go the extra mile in what matters, etc. But time isn’t the only resource you have to allocate here.
How you allocate your time and the time of your team is entirely within your domain of control. Be aware that some of your time might be taken up by meetings and existing commitments. Estimate perhaps 60% of any individual working full-time on a community could be spent doing community work. Also be sure to include any volunteer time here as well. This might be more flexible, but you can base it on the current amount of time volunteers spend in your community.