At the beginning of this project, we mentioned that most community management careers are defined by constant, unpredictable changesTweet This . Your boss might leave, your resources might be cut, you might move on, a new product might be launched, etc.
These are not anecdotal stories, rather they are the constant change you must appreciate. Most strategies go out of date very quickly. Sometimes, they go out of date even before they are written.
This leaves too many community projects without a strategy. It leads too many people to give up on the process of strategy altogether.
This is a big mistake. It’s the result of smaller mistakes.
Strategic Plan Is A Living Process
A strategy isn’t a published document, but a living process. This process is constantly tweaked and refined. This process needs to adapt rapidly to external changes because external changes happen often.