It’s common to dive into a tactic without considering what world-class execution of the tactic might look like.
For example, you might invite a guest speaker to fill a weekly speaking slot. To do this, you could simply send out an invite to a few people, see who is available, record the session when they are free and post it online.
But that’s hardly world-class execution of the tactic. With the resources we have made available to ourselves, now we only care about world-class execution of our tactics. Let’s try to do the example before at a world-class level.
Host a guest interview with a top expert
Key Elements of Execution
|Find an amazing guest||You would need to find someone people respected, who was charismatic, who would take the time to deliver something good.|
|Terrific message||Your speaker would have something new, controversial, different, or emotionally deep to share.|
|Great medium||The production would be high-quality and perfectly match the viewer’s intent. This would not be an hour-long, unedited, webinar converted into a video file for others to download.|
|Big audience||This wouldn’t be seen by just one or two people, but would reach most of the community.|
If you managed to get all four of these, you can be sure the execution of the tactic would be as big as it could be.
You might not be able to do each of these, as your resources are too limited. However, once you know what world-class looks like, you can begin to make compromises from there. This also helps you explain to others what any additional time or resources could be used for.