Now you have reduced your efforts down to five core tactics that meet your strategic goals and which you can execute really well. Imagine how much more focused your work becomes when you can concentrate on a core few tactics that will achieve your goals instead of trying to do everything.
Face down your discomfort
This feels ridiculous, right? What about all the other daily work you need to do? What about welcoming newcomers, replying to every discussion, resolving member disputes, helping members who are having technical trouble, etc?
This is the kind of thinking that might make it impossible for you to execute your strategy. All of the above tasks we just mentioned are important, but they are not as important as the tactics you will spend your time implementing.
For example, you might spend 30 minutes talking to a member who is having trouble using the website. But this is 30 minutes you cannot spend in creating a culture of people who receive help thanking those who give it. And it’s the latter which will have the biggest impact.
Believe us when we say we know how difficult this way of thinking is. You’re going to have some members who are upset and complain. But, understand that every second you spend in these situations is a second you cannot spend on activities which help the entire community.
We did say that strategic community management would make you feel uncomfortable.
You can see below how the tactics become far more effective when we can spend more time on fewer tactics.