Allocating resources is where you will start to feel the pain of trade-offs. As we noted before, you need to prepare yourself and your stakeholders for what happens when you reallocate your resources.
You’re going to see a drop in some metrics we’re tracking in favor of the metrics that matter. This is to be expected and it is part of the strategy process. You should expect to lose the battles which do not matter much to you. The drop in one or more metrics should be acceptable due to the overwhelming gains in the more critical behavior metric.
Be decisive but not absolutist
The Art Of Strategy
A general doesn’t spread his troops evenly across every battlefield. He decides which battles are worth fighting and allocates his resources to win those battles decisively.
However, a general doesn’t send all his troops onto the battlefield. There is still plenty of other work that needs to be done and positions defended.
While you need to decisively reallocate our resources in favor of your strategy, you still need to keep the community running. Or, more simply, while a strategy should be decisive in nature, it shouldn’t be absolutist in implementation. You still have other work that needs to be done to make it possible to achieve strategic objectives.
For example, it’s great to focus on the super users, but if you allocate 100% of our resources towards them, you will stop attracting newcomers to replace the natural churn of current members.
You might not be helping the regular members who still have simple questions to answer. Likewise, it would be pointless to spend all your time growing the community if there is no-one to answer their questions when they do join.
That would be a sure-fire way to burn through new members.