Have you struggled in the past to find a skilled community practitioner that also has deep knowledge of your business sector?
Another advantage of a superuser program is the potential for your organization to hire community practitioners that aren’t experts in the subject.
Superusers who are subject matter experts can be recruited to do the heavy lifting when it comes to answering questions. This frees up the community team to focus on strategy and management.
“One of the benefits is the retention of non-persistent knowledge e.g. information getting lost because experts stay active for too short a period of time with no knowledge transfer happening.”
Claudius Henrichs – Skype