Month: November 2012

In political psychology, it’s known anger is the strongest emotion for increasing participation. If you can make your audience mad about something, levels of participation

Reddit is more popular than ever…and losing money. They’ve asked their users to buy gold accounts. The honesty is refreshing, and it might just work. But

Most communities have a terrible newcomer to regular conversion ratio. Of 100,000 unique new ips that visit the platform per month, some 1,000 might click

Ask them what your audience is most interested in. Ask them what topics make people very passionate. Ask them what are the biggest problems your

Can you guess the biggest problem most community professionals have? It’s their own company..or their clients, partners etc… Most of you work on teams, in

Think about the situations where you’ve felt a connection with a group of strangers. I bet it was in a situation when the group either:

Content does three things for a community. 1) It creates a social order for the community. Content highlights who or what is popular in the

Sign up to the newsletters of other communities. How do they appear in your inbox? Do they look like this? Do any of these inspire

Sometimes, it's not working. You're not getting enough members, you're not getting enough activity.  Things can get desperate. This is a dangerous place to be.