Month: January 2015

Here’s a simple idea. Set up a weekly (or monthly) webinar slot. Members can put themselves forward each week to share a story, teach a

If you’re curious why most branded communities fail, PR Week published an article of mine this week.    p.s. time is running out to sign

Many sites are combing the best of social science with technology. Here’s a resource detailing a few of them: http://www.useronboard.com/

Most advice on nurturing advocates can be summarized in four steps: 1) Find people passionate about your brand (usually those that contribute the most) 2)

Bringing the smartest people into the same room rarely leads to successful, positive, outcomes. I can think of 5 reasons for this.  First, the people

In less than a month, you can learn how to tackle many of the biggest challenges we face.  We’re going to learn how to: Select,

Some platforms make it easy to  ‘tag’ people in to the discussions. If yours doesn’t, consider moving to one that does. If yours does, use

We know a lot of great community professionals. We know a lot of user experience experts too. I can’t think of many that have a

Telling a newcomer they should have ‘read the FAQ’ or ‘searched for previous questions’ on the topic before they posted is a bad idea. In