The Interest Must Exist Before The Community

Bruno claims you don’t create a community, you provide the platform for that audience to gather and connect. Forgive the semantics here, but we do

Feedback On Initial Contribution

Chris Lampe’s research shows that the response to a user’s initial contribution is a big factor in determining the amount of time someone is an

Don’t Waste Real Estate On Newcomers

A lot of communities seem fond to do what CommunityOfSweden has done. They waste valuable space with unncessary copy targeted at newcomers.  This is especially

Developing A Community Platform: 5 Approaches

There are broadly five approaches to developing a community platform. 1) The perfect community platform. This approach uses the wealth of information about online communities

Why Growth Slows In Mature Online Communities

You can’t directly invite people to join forever. You will either run out of time or contacts. Perhaps worse, you’ll upset your contacts with repeated

Scaling And Volunteers: Getting It Right

The key to scaling and sustained growth isn't to have a large number of volunteers with similar job descriptions. The key to scaling is to

An Example Of How To Diagnose And Resolve Common Community Problems

Sharon recently mentioned she had a clique problem. She had a group of highly active regulars who were preventing newcomers from participating and feeling engaged.

40 Participants in 20 Minutes (Information Overload in Online Communities)

Jones et al. (2008) (don’t you love academic referencing?) found empirical evidence that information overload significantly constrained interaction between members. They discovered that 40 participants

Visitors, Lurkers, And Members

Let’s divide those that come to the community into three categories. 1)   Visitors. Those that visit, but are not registered members and don’t participate. 2)  

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