• On Feb 24 - 25, the Europe's top 250 community professionals are going to SPRINT in London. Will you join them?

Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931


« Catering To Your Hardcore Members | Main | The Application Form »


TrackBack URL for this entry:

Listed below are links to weblogs that reference The Branded Online Community Approach (and why it fails):


Bill T

A great post but a drop in the ocean against the sea of VP's of marketing and CEO's that see community as a branch of marketing and sales.

Jason Peck

Don't forget- you don't necessarily need top influencers to help you launch a successful community. Companies with solid opt-in email lists have built-in communities and can convert subscribers to the community, while also seeing increase in sales and loyalty in community members vs. non members. There are definitely companies that are benefiting from branded online communities. Maybe not washing machine companies, but you never know.

The comments to this entry are closed.

Buy Buzzing Communities

Subscribe to FeverBee

  • Get free updates by e-mail

Become a Fan