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  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

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Rich - no question that you're right about symbols, ideology, beliefs etc. But the thing that caught my attention in the ReadWriteWeb article was that these niche networks get their strength from raiding the follower lists of bigger networks - e.g. Fb or LinkedIn. Which makes them sound like opportunistic networks. Maybe their focus is only a short term win. What are your thoughts on that sort of quick growth by drawing users from other networks' lists? Can that be sustainable?

Richard Millington

I don't think that's what most niche networks do. They were here before FB/Twitter even existed. You could argue, that FB/Twitter raid real social networks between people for their membership.

Either way, I don't think a) it's a good idea and b) it has much impact.

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