A Lesson From The WELL

The WELL is slightly older than I am. It's been around for almost 3 decades..  It's been through a lot. It's spawned a number of

The End Result Of Professional Community Management Is Increased Profits

The end result of community management isn’t engagement. The end result isn’t improved satisfaction ratings, better sentiment, greater awareness, or great feedback. The end result

Newcomers: Are They New To The Topic?

Are the people joining your community new to the topic, new to the idea of participating in a community about the topic, or simply new

Before You Spend $500k On A Community Platform…

Before you spend a lot of money on a community platform here are some things to think about 1) Do you have an audience ready

Social Scaling Processes

This is a typical situation. You start a community. You initiate discussions, you prompt people to participate in discussions. You invite members to join. You

Verifying Complaints

John has a problem. A lot of members are complaining about an issue.  He’s not sure how to handle the issue. Let’s refresh on validating

Basic Community Newsletter TIps

Some of these will be more unpopular than others 1)   Remove all the images. Most browsers block these now. They also take up valuable space.

Embracing The StackExchange Model (sort of)

You can learn a lot from the StackExchange model. Members create their own communities. They have to meet a critiera for further support. StackExchange provides

Beyond Resolving Community Issues

Being an effective community management isn’t resolving the issue, it’s making sure the issue never happens again. If a member complains about something, the challenge

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