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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
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I'm gone to tell my little brother, that he should also pay a quick visit this blog on regular basis to take updated from newest reports.

gagner de l'argent

Nice post, thanks :)


Where does "recognition" fall into this list? It seems like creating a direct link and being recognized by the community originators would be incentive?

Richard Millington

That would be fame/status seeking (also covered by 'appreciation).

Walter Adamson

This is a timely post for me. I'm not at all a fan of "gamefication" as I think it is a fad and just breeds an industry of self-justifying consultants. (I'm a consultant!). But I do believe in reward and recognition, as has been known for decades in employee settings.

Are you simply against tangible prizes, but your core points actually embrace gamefication? Curious.

Walter @adamson


The first and second motivator seems almost the same. Lets take facebook for instance, by seeing how many shares I get for posting a link I feel a sense of appreciation from the people who decides to share it. But I'm also seeing how my action influences others, which gives me a sense of power.

It may be that these concepts are inherently tangled with each other, but I thought I'd ask: Can you give me a good concrete example of online features that has one without the other, ie self-efficacy witout appreciation or vice versa.

Great article, keep doing what you're doing.

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