FeverBee SPRINT

  • On Oct 29 - 30, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you join them?

Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Novartis, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

    Loading

« Perceptions and Momentum | Main | Why You Shouldn't Launch A Community »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8354de10f69e20168e8f6ab89970c

Listed below are links to weblogs that reference Understanding Motivation In Online Communities:

Comments

полиетилен

I'm gone to tell my little brother, that he should also pay a quick visit this blog on regular basis to take updated from newest reports.

gagner de l'argent

Nice post, thanks :)

Chris

Where does "recognition" fall into this list? It seems like creating a direct link and being recognized by the community originators would be incentive?

Richard Millington

That would be fame/status seeking (also covered by 'appreciation).

Walter Adamson

This is a timely post for me. I'm not at all a fan of "gamefication" as I think it is a fad and just breeds an industry of self-justifying consultants. (I'm a consultant!). But I do believe in reward and recognition, as has been known for decades in employee settings.

Are you simply against tangible prizes, but your core points actually embrace gamefication? Curious.

Walter @adamson

Haemp

The first and second motivator seems almost the same. Lets take facebook for instance, by seeing how many shares I get for posting a link I feel a sense of appreciation from the people who decides to share it. But I'm also seeing how my action influences others, which gives me a sense of power.

It may be that these concepts are inherently tangled with each other, but I thought I'd ask: Can you give me a good concrete example of online features that has one without the other, ie self-efficacy witout appreciation or vice versa.

Great article, keep doing what you're doing.

The comments to this entry are closed.

Buy Buzzing Communities

Subscribe to FeverBee

  • Get free updates by e-mail

Become a Fan