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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Novartis, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

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Bifftheunderstudy.wordpress.com

1. Agreed. How would you manage a situation where you are managing the community of a massively popular IP to help prevent this?

4. Point taken, but 'cheap and ugly' is perhaps the wrong title for it. Given the choice between two communities of similar activity people will always gravitate toward the one that looks more 'official'.

5. Traffic pays the bills, through ad revenue. It shouldn't be your top goal, but it certainly doesn't hurt if you know how to manage it.

6. For communities catering to professionals, perhaps. I think people enjoy their anonymity and disconnect from real life too much in more casual communities.

Dennis Baker

Rich,

You bring much Common sense and simplicity to community management/building. Excellent and truly valuable insights here.

Thanks for the time you spend putting this BLOG out.

Richard Millington

Buff, do people gravitate to the ones that look professional? By far in sports team communities, people go towards the unofficial ones. The ones that use simple forum bulletin boards.

And if your relying on traffic to pay the bills, you need to diversify and find things that your members are willing to buy.

Paul Novak

When you think about it, these are common sense that for some reason is usually ignored. Registration is a good one. While it's nice to have a fat registration list to brag about, how many people have exited because they didn't feel like signing up yet again just to make a comment? Think they'll be back?

Goodm advice.

Bryan Coe - Blackbird e-Solutions

Good post. I disagree a bit with the first point though. I think just saying communities should be small is a bit restrictive. I seems to me that you are trying to say. "Quality over Quantity." Which is something different. There are larger communities with lots of quality people involved too.

Martin Reed

Don't points 1 and 6 argue against each other? In point 1, you're saying it's best to keep the community small, then in point 6 you're encouraging the use of open registration to increase the number of members.

If your goal is to keep the community small, shouldn't membership be difficult, rather than easy?

Richard Millington

Point 1 says it's best to keep communities small. Point 6 says that registration pages restrict people who want to join your community.

Being accepted as a member should be difficult, not participating in the site itself.

Staying small should be a conscious decision and set of actions, not the result of a registration page turning away potential members. Membership isn't about the registration page, it's about who participates. Participating should be easy.

Bryan Coe - Blackbird e-Solutions

@Richard - so how do you make being "accepted as a member" difficult? What do you do with those that are not accepted and what are the actions taken to ensure that you stay small? I'm a little unclear how you want to do two contradictory things. Allow everyone in but only accept the good ones without using any barriers.

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