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The platforms are aimed at two different sets of people. If you want ease-of-use on a hosted platform, TypePad may be a good solution for you. If you want infinite control over every aspect of your installation and templates, perhaps WordPress should be your platform of choice.

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Be specific, what is the one clear benefit members will get from participating in your community. Also, be honest with yourself. Is the reason you give strong enough for people to spend hours of their time every week in your community? Will they make sacrifices for it? Like cut down on television, browsing websites and going out?

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