Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard's clients have included the United Nations, The Global Fund, Novartis, Oracle, OECD, BAE Systems, AMD and several youth & entertainment brands. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com T :+44 (0)20 7792 2469

    Loading

« You Must Be More Ambitious | Main | The 3 Month Question »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8354de10f69e20120a64b66d8970b

Listed below are links to weblogs that reference The Pros and Cons of Charging For Membership:

Comments

Olly

Would be interested in hearing some stories of communites successfully charging (outside the obvious dating and ultra niche scenarios)... do you have any?

Say hello to the age old (well 24 months old) debate of niche content/value being the only route to charging.

Account Deleted

Certainly food for thought.

I'd imagine it would have to be a very niche market/audience, or alternatively the community would have to offer benefits not found elsewhere in order to justify the membership fee.

Direct revenue can be obtained from advertisers who wish to purchase ad space within your community, and as such lurkers would be contributing to revenue as they would be viewing the ads. If you don't go overboard with ads it can bring in a large revenue and a target audience for the advertisers.

Sara

Thanks for bringing up this issue. If there are any communities out there that do charge membership, it would be great to hear from them.

I wonder, does charging for membership change expectations around quality of moderation? Do paying members expect stricter (or more lenient) enforcement of community guidelines? Do they expect to be able to say/do whatever they want b/c they paid to be a member?

Urs E. Gattiker

Richard

Very nice post. I find your arguments about having to focus more when charging very convincing.

We do this as well with our software that allows blog benchmarking and monitoring:

http;//My.ComMetrics.com

Register and start monitoring this blog for free --- FREEMIUM

We explain our philosophy here:

http://commetrics.com/articles/freemium-works-but-beware/

Thanks for your nice post.

Regards,
Urs
@ComMetrics

Angela Connor

Hey Rich: I agree that charging would definitely make you bring your A-game. I've been looking at the MarketingProfs model. I'm intrigued by it, though it seems they have a pretty sizable staff.
This is something to think about.

The comments to this entry are closed.

Buy Buzzing Communities

Subscribe to FeverBee

  • Get free updates by e-mail

Become a Fan