• On Feb 24 - 25, the Europe's top 250 community professionals are going to SPRINT in London. Will you join them?

Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931


« Two Different Community Skills | Main | The Definitive Guide To Monetizing Your Online Community »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Who Are You Trying To Reach?:



Thanks Richard for this great post.
I'm glad to read that you are evangelizing the concept of key influencers.

As you describe, those key influencers are the core and foundation of any community and building a real relationship with them is the beginning of any community building activity.


The comments to this entry are closed.

Buy Buzzing Communities

Subscribe to FeverBee

  • Get free updates by e-mail

Become a Fan