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About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

    e-mail: richard@feverbee.com
    T:+44 (0)7763 831931

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Comments

John Baku

I understand community management so much more just by looking at these metrics! Best post so far... and you have had many!

Priya Florence Shah

I don't understand how it is possible to set targets when predicting the success of a campaign on social media is so unpredictable. With some campaigns its possible that your results may not be anywhere near target, whereas it may take longer to reach them with others and in some areas your results may far exceed expectations if you just play it by ear and try to intuit what your community really wants. Again, the amount of spend is important. If you can afford to spend on creatives and advertising in social, it can make all the difference.

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