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« The 3 Things Members Want From Your Online Community | Main | Churches and Communities »

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Erin K

Richard-you always have the best advice for online community startups. I work for a company that develops such networks and it's...quite painful sometimes to see how much some of our clients struggle to get these details right (and, admittedly, many of them don't the first time...).

Anyway, you make some very insightful points here... having an aesthetically pleasing site is one thing, but overwhelming visitors with gigantic logos and several paragraphs of bo-o-r-ring text boasting how amazing and innovative your community is-- well, frankly it turns most people away. I couldn't agree more-- attracting new members is about making them a part of the dialogue, and allowing them to see how their contributions can shape the community going forward.

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