Richard Millington is the founder of FeverBee Limited, an online community consultancy, and The Pillar Summit, an exclusive course in Professional Community Management. Richard's clients have included the United Nations, The Global Fund, Novartis, Oracle, OECD, BAE Systems, AMD and several youth & entertainment brands. Richard is also the the author of the Online Community Manifesto.
e-mail: richard@feverbee.com Tel:+44 (0)20 7792 2469
« A Primer About Successful Online Communities | Main | Giving Members What They Want »
If this was the first thing you saw when you visited a new community, what would you do?
You would leave and never come back.
No-one is going to waste time posting comments on an empty forum. When you launch a community, make sure it looks active. Better, make sure it IS active. Make sure you have a small fledgling community already using it.
If you're going to seed an online community, do it properly.
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Agreed! Same thing goes for your company's social-media sites, blog, e-mail newsletters, etc. Customers like to depend on frequency, and they need to know when to expect content. Keep your "stuff" fresh; it not only attracts more leads, but it also makes it look like you're relevant, actively involved and current on issues. You can't engage consumers if you're not engaging yourself.
Posted by: Cory Grassell | Wednesday, 02 June 2010 at 22:26