Community Training

About Rich

  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard's clients have included the United Nations, The Global Fund, Novartis, Oracle, OECD, BAE Systems, AMD and several youth & entertainment brands. Richard is also the the author of the Online Community Manifesto.

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Christopher Uschan

Richard... I am not sure I agree this is that cut and dry.

Yes, there are some things that are either left of right side (E.g., Build relationships with group as a single entity vs Build strong relationships with top members, but I can easily say that a following can be strategic, long-term, about it's audience, not products, is not easy to do, etc. All the things you say community are.

For example, I follow @jeffhurt on twitter. His approach is strategic, long-term, about people and relationships. He is stimulating and creates discussions with his community of followers.

I like the comparison approach, but I don't think anything is ever absolute.

Now, your last post is excellent and dead on!!!! --- Nice!

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