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  • Richard Millington is the founder of FeverBee, a community consultancy and Professional Community Management course. Richard is also the author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities. Richard's clients have included Google, AutoDesk, United Nations, Novartis, Wikipedia, Oracle, The World Bank, Diabetes Hands Foundation, Fidelity Investments, and many more. Richard is also the the author of the Online Community Manifesto.

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Christopher Uschan

Richard... I am not sure I agree this is that cut and dry.

Yes, there are some things that are either left of right side (E.g., Build relationships with group as a single entity vs Build strong relationships with top members, but I can easily say that a following can be strategic, long-term, about it's audience, not products, is not easy to do, etc. All the things you say community are.

For example, I follow @jeffhurt on twitter. His approach is strategic, long-term, about people and relationships. He is stimulating and creates discussions with his community of followers.

I like the comparison approach, but I don't think anything is ever absolute.

Now, your last post is excellent and dead on!!!! --- Nice!

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