Make sure you're always spending the overwhelming majority of time working on elements that directly increase the number of interactions in your community.
If you increase the number of interactions (comments, likes, ratings, blog posts, befriending etc..) your online community will be better.
If the number of interactions decrease, your community will decline.
Don’t be sidetracked with writing guidelines, resolving petty disputes, writing metric reports. Spend your time on issues that directly affect the number of interactions. Spend your time stimulating discussions, reaching out to members, soliciting volunteers, arranging events, rewarding contributors.



Hi, Mr. Millington. I've been busy reading the many intriguing articles on your website ever since Martin Reed tweeted about them many weeks ago.
That said, I wanted to let you know that I quoted your article, "It's The Interactions That Matter Most," in an essay I recently submitted, "The effects of a shoutbox on a forum community." It's located in the Articles section of my forum: http://theinfinityprogram.com/showthread.php?t=3748
Regards,
Kevin
Posted by: Hyperion | Wednesday, 16 June 2010 at 23:47