Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

What People Want vs. What People Do

Richard Millington
Richard Millington

Founder of FeverBee

When the behaviors most people do in a community aren’t the behaviors most people value, you have a problem.

Your members are creating a large amount of noise and a low amount of signal.

In my experience, this is only going to get worse.

Common examples include posting job links, sharing obscure links, self-promotional posts, beginner-level questions, off-topic questions etc…

You have a few options here:

1) Forbid these behaviors (which probably won’t be popular).

2) Find a place for these behaviors (job boards, promotional zones, beginner areas).

3) Find a time for these behaviors (limit them to certain days).

4) Find the people for these behaviors (get people to subscribe to activities tagged with beginner-level questions, off-topic chatter etc..)

1 and 2 are easiest, 3 and 4 are probably more effective.

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