What Was Vine For?

November 13, 2016 Comments Off on What Was Vine For?

We never did find out.

At any point did anyone ask for 6-second videos featuring your brand presented in a comical way?

Probably not.

They probably wanted a better site navigation structure, or quicker answers to their questions, or to feel better connected with people who can solve their problems etc…etc….

I can’t think of a time when what’s trendy and what matters have diverged so far apart. Skip all the cool social tools (Instagram, Twitter etc…) and focus on the fundamentals.

Popularity is never a good enough excuse to divide your time and the audience’s attention into smaller and smaller chunks.

Focus on doing the things that matter really well.

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