We never did find out.
At any point did anyone ask for 6-second videos featuring your brand presented in a comical way?
They probably wanted a better site navigation structure, or quicker answers to their questions, or to feel better connected with people who can solve their problems etc…etc….
I can’t think of a time when what’s trendy and what matters have diverged so far apart. Skip all the cool social tools (Instagram, Twitter etc…) and focus on the fundamentals.
Popularity is never a good enough excuse to divide your time and the audience’s attention into smaller and smaller chunks.
Focus on doing the things that matter really well.