Most of us will know of a small business that grew too quickly and failed.
It is all too common in the startup world. They become unsustainable, resulting in job loss or failure of the business.
The most achievable benefit of a superuser program is sustainable growth. You can utilise superusers to test new processes or scale existing ones without hiring for those roles.
That might mean:
- Customer support
- Product testing, development and innovation
- Marketing and communication
- Online moderation and engagement
Superusers are great candidates for community roles. Many successful community managers started out as passionate users who worked their way up through the ranks.