Think about how you make purchasing decisions. Are you more likely to be persuaded by marketing messages or past customer reviews? Social proof is powerful because it is objective. When someone outside the brand does the talking the endorsement feels more credible.
Harvest the positive energy of your biggest fans. Use them to spread the word to future customers. It costs only a fraction of the value you get. Better yet, it scales really well.
“Ambassador programs harness the authentic voice of your super fans, which is more powerful than traditional marketing at spreading your organization’s message.”
Susan Chavez – Techsoup 1