Goals and Objectives
Step one is deciding what the benefits of building a program are for your organization. What are the goals and objectives? What are you hoping to achieve?
- Are you hoping to drive sales, leads or referrals?
- Are you looking for a way to increase brand awareness or amplify growth?
- Do you need to boost online engagement or support new member onboarding?
- Are too many questions going unanswered in your support channels?
- Is increased site-traffic or a wider social-media following important?
- Do you want to decrease purchase time?
- Are you looking for a scalable way to launch in new places?
You can’t measure effectiveness without having clearly defined goals and targets. As you grow your program you might consider branching out into more than one of these objectives, but successful programs start with a very clear and narrow focus.