{"id":1891,"date":"2017-05-24T07:27:43","date_gmt":"2017-05-24T07:27:43","guid":{"rendered":"http:\/\/feverbee.staging.wpengine.com\/superusers\/?p=1891"},"modified":"2017-05-24T07:27:43","modified_gmt":"2017-05-24T07:27:43","slug":"content","status":"publish","type":"post","link":"https:\/\/www.feverbee.com\/superuser\/content\/","title":{"rendered":"Content"},"content":{"rendered":"<section class=\"content standard\"><div><\/p>\n<p><aside class=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1533\" src=\"https:\/\/www.feverbee.com\/superuser\/wp-content\/uploads\/sites\/4\/2016\/10\/feverbee-logo-yellow-1.png\" width=\"116\" height=\"100\" \/><\/p>\n<h1 style=\"text-align: center\">Content Creation and Digital Engagement<\/h1>\n<h5 style=\"text-align: center\">Why Create a Program?<\/h5>\n<p>&nbsp;<\/p>\n<p><div class=\"boxout example\"><img decoding=\"async\" class=\"boxoutIcon\" src=\"https:\/\/www.feverbee.com\/superuser\/wp-content\/themes\/feverbee-superuser-microsite\/images\/boxout-icon-example.png\"\/><\/p>\n<p>In 2012, French mobile phone provider <a href=\"http:\/\/forum.sfr.fr\/\">SFR<\/a> relaunched their support community and along with it, a 40 person superuser team. In the first month of operation, those 40 members generated 50% of all community content.<\/p>\n<p><\/div><br \/>\n<\/aside><\/p>\n<p><article class=\"\"><\/p>\n<h3>For years Community Managers have recognized in superusers the ability to create content and to stimulate and support online engagement, either in their own, or in wider reaching communities. Encourage superusers to demonstrate the benefits of increased participation to the rest of the community, modeling that behavior to the wider group.<\/h3>\n<p>The Spotify Rockstars program was launched in 2013 with the objective of encouraging engagement in social channels, raising the profile of the community, and rewarding existing positive member behavior within the wider community.<\/p>\n<p>The <a href=\"http:\/\/www.autodesk.com\/expert-elite\/featured-members\">Autodesk Expert Elite<\/a> program aims to recognize customers who contribute a significant amount of time, energy and knowledge to assist their support community. They also recognize members that demonstrate a strong sense of leadership and \u201cuse an engaging style of collaboration that contributes to a healthy and valuable customer community\u201d.<\/p>\n<p><a href=\"https:\/\/yescrowd.optus.com.au\/t5\/Blog\/Optus-Super-User-Program-Is-Back\/ba-p\/145697\">Optus Australia claim<\/a> that the implementation of a formalized program has seen the contributions made by those superusers increase by almost 300% year on year.<\/p>\n<p>In 2012 the <a href=\"https:\/\/community.lithium.com\/t5\/Lithys-Digital-Customer\/Lithys-2012-HP-Consumer-Support-Forums-Best-Superfan-Story-or\/idi-p\/42082\">Hewlett Packard Enterprise superuser program<\/a> had 140 members who were responsible for generating:<\/p>\n<ul class=\"simple\">\n<li>250 threads per month each<\/li>\n<li>A 109% increase in engagement<\/li>\n<li>62% of successful problem resolutions<\/li>\n<li>60% of all kudos<\/li>\n<\/ul>\n<p>If we look at some wider reaching examples, <a href=\"https:\/\/community.emc.com\/mobile\/mobile-access.jspa#jive-document?content=https%3A%2F%2Fcommunity.emc.com%2Fapi%2Fcore%2Fv2%2Fdocuments%2F19955\">Dell EMC Elect<\/a> look for members who are engaging on <a href=\"http:\/\/twitter.com\/EMCcorp\">Twitter<\/a>, <a href=\"http:\/\/www.facebook.com\/emccorp\">Facebook<\/a>, <a href=\"http:\/\/us.linkedin.com\/company\/emc\">LinkedIn<\/a> and in person <a href=\"http:\/\/community.emc.com\/community\/events\">at events<\/a>.<\/p>\n<p>The <a href=\"https:\/\/magento.com\/blog\/magento-news\/introducing-new-magento-community-initiative-magento-masters\">Magento Masters<\/a> program pulls data from Meetup.com, StackExchange, GitHub, webinar platforms, conferences registrations, social media, and blogs (both personal and business) to build their recruitment algorithm.<br \/>\n<\/article><\/p>\n<p><\/div><\/section>\n<section class=\"summary\"><div><article><h2>Summary<\/h2><\/p>\n<ol>\n<li><a href=\"https:\/\/www.feverbee.com\/superusers\/benefits-and-incentives\/\">Incentivizing<\/a> community (usually forum) members to do more of what they already do is a great way to crowdsource content and stimulate engagement.<\/li>\n<li>Utilize program members to spread your brand messaging via other content channels (not just your own site).<\/li>\n<\/ol>\n<p><\/article><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1891","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.feverbee.com\/superuser\/wp-json\/wp\/v2\/posts\/1891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.feverbee.com\/superuser\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.feverbee.com\/superuser\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.feverbee.com\/superuser\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.feverbee.com\/superuser\/wp-json\/wp\/v2\/comments?post=1891"}],"version-history":[{"count":0,"href":"https:\/\/www.feverbee.com\/superuser\/wp-json\/wp\/v2\/posts\/1891\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.feverbee.com\/superuser\/wp-json\/wp\/v2\/media?parent=1891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.feverbee.com\/superuser\/wp-json\/wp\/v2\/categories?post=1891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.feverbee.com\/superuser\/wp-json\/wp\/v2\/tags?post=1891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}