{"id":1883,"date":"2017-02-15T23:56:55","date_gmt":"2017-02-15T23:56:55","guid":{"rendered":"http:\/\/feverbee.staging.wpengine.com\/superusers\/?p=1883"},"modified":"2017-02-15T23:56:55","modified_gmt":"2017-02-15T23:56:55","slug":"sustainable-growth","status":"publish","type":"post","link":"https:\/\/www.feverbee.com\/superuser\/sustainable-growth\/","title":{"rendered":"Sustainable Growth"},"content":{"rendered":"<section class=\"content standard\"><div><\/p>\n<p><aside class=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1533\" src=\"https:\/\/www.feverbee.com\/superuser\/wp-content\/uploads\/sites\/4\/2016\/10\/feverbee-logo-yellow-1.png\" width=\"116\" height=\"100\" \/><\/p>\n<h1 style=\"text-align: center\">Business Growth and Scalability<\/h1>\n<h5 style=\"text-align: center\">Why create a program?<\/h5>\n<p><\/aside><\/p>\n<p><article class=\"\"><\/p>\n<h3>Most of us will know of a small business that grew too quickly and failed.<\/h3>\n<p>It is all too common in the startup world. They become unsustainable, resulting in job loss or failure of the business.<\/p>\n<p>The most achievable benefit of a superuser program is sustainable growth. You can utilise superusers to test new processes or scale existing ones without hiring for those roles.<\/p>\n<p>That might mean:<\/p>\n<ul>\n<li>Customer support<\/li>\n<li>Product testing, development and innovation<\/li>\n<li>Marketing and communication<\/li>\n<li>Online moderation and engagement<\/li>\n<\/ul>\n<p><div class=\"boxout warning\"><img decoding=\"async\" class=\"boxoutIcon\" src=\"https:\/\/www.feverbee.com\/superuser\/wp-content\/themes\/feverbee-superuser-microsite\/images\/boxout-icon-warning.png\"\/><\/p>\n<p><i>Superusers are great candidates for community roles. <\/br><\/br>Many successful community managers started out as passionate users who worked their way up through the ranks.<\/i><\/p>\n<p><\/div><\/p>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"content flipped grey\"><div><\/p>\n<p><aside class=\"\"><\/p>\n<p><div class=\"boxout\"><img decoding=\"async\" class=\"boxoutIcon\" src=\"https:\/\/www.feverbee.com\/superuser\/wp-content\/themes\/feverbee-superuser-microsite\/images\/boxout-icon-info.png\"\/><\/p>\n<p><em>\u201cSuperusers build the backbone of a community. Without them situations of crisis, change and even just the daily static complaints occurring are much harder to contain. Superusers are credible peers [that other] visitors look up to.\u201d<\/em><\/p>\n<p>Claudius Henrichs \u2013 Skype<\/p>\n<p><\/div><\/p>\n<p><\/aside><\/p>\n<p><article class=\"\"><\/p>\n<p>Superusers are great at answering questions in product communities. They offer round the clock support by providing quick access to crowdsourced solutions. This will allow you to utilise your support team in different ways and expand the hours of support.<\/p>\n<p>This will also build up a permanent and up-to-date online knowledge base which can be leveraged by that internal team.<\/p>\n<hr>\n<\/hr>\n<h4>LEVERAGING EXISTING ASSETS<\/h4>\n<p>Your superuser program can also be used to leverage one strong asset to build another.<\/p>\n<p>If you have a strong social media following, you can use that influence to bring in more general site traffic and boost potential sales by getting more eyes on your key landing pages. This example works well in organizations with a small community team that is also responsible for social media. If you don\u2019t have the resources to drive your social audience onto an appropriate landing page or into a content marketing funnel, getting superusers to broadcast to their networks is a scalable solution.<\/p>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"summary\"><div><article><h2>Summary<\/h2><\/p>\n<ol>\n<li>Superusers enable you to scale your internal processes without hiring.<\/li>\n<\/ol>\n<p><\/article><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1883","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Richard Millington\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.feverbee.com\/superuser\/sustainable-growth\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Building Successful Superuser Programs - How To Build A Successful Superuser Program\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Sustainable Growth - Building Successful Superuser Programs\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.feverbee.com\/superuser\/sustainable-growth\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.feverbee.com\/superuser\/wp-content\/uploads\/sites\/4\/2020\/03\/mainlogo.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.feverbee.com\/superuser\/wp-content\/uploads\/sites\/4\/2020\/03\/mainlogo.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-02-15T23:56:55+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2017-02-15T23:56:55+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Sustainable Growth - Building Successful Superuser Programs\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.feverbee.com\/superuser\/wp-content\/uploads\/sites\/4\/2020\/03\/mainlogo.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/www.feverbee.com\\\/superuser\\\/sustainable-growth\\\/#blogposting\",\"name\":\"Sustainable Growth - 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