{"id":1040,"date":"2016-10-16T19:07:38","date_gmt":"2016-10-16T18:07:38","guid":{"rendered":"http:\/\/feverbee.clients.studioscully.com\/?p=1040"},"modified":"2023-05-02T12:28:31","modified_gmt":"2023-05-02T12:28:31","slug":"strategy-should-make-you-feel-uncomfortable","status":"publish","type":"post","link":"https:\/\/www.feverbee.com\/strategy\/strategy-should-make-you-feel-uncomfortable\/","title":{"rendered":"Strategy Should Make You Feel Uncomfortable"},"content":{"rendered":"<section class=\"content standard\"><div><\/p>\n<p><aside class=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1533 aligncenter\" src=\"https:\/\/www.feverbee.com\/strategy\/wp-content\/uploads\/sites\/3\/2016\/10\/feverbee-logo-yellow-1.png\" width=\"116\" height=\"100\" \/><\/p>\n<h1 style=\"text-align: center;\">Strategy Should Make You Feel Uncomfortable<\/h1>\n<h5 style=\"text-align: center;\">Developing a Community Strategy<\/h5>\n<p><div class=\"tweet\">\r\n\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=A+good+community+strategy+understands+and+embraces+risk+%23cmgr&amp;url=https:\/\/www.feverbee.com\/strategy\/strategy-should-make-you-feel-uncomfortable\/\" target=\"_blank\">\r\n\t\t<span class=\"tweetOuter\"><\/span>\r\n\t\t<span class=\"tweetInner\">\r\n\t\t\t<h3>\"A good community strategy understands and embraces risk\"<\/h3>\r\n\t\t\t<span class=\"clickToTweet\"><span class=\"tweetButton\">&nbsp;<\/span><p class=\"tweetLink\">Click to Tweet<\/p><\/span>\r\n\t\t<\/span>\r\n\t\t<span class=\"tweetOuter tweetBottom\"><\/span>\r\n\t<\/a>\r\n<\/div><\/p>\n<p><\/aside><\/p>\n<p><article class=\"\"><\/p>\n<h3>A good strategy should make you feel uncomfortable.<\/h3>\n<p>Your instinct is going to tell you not to take the risk. Your instinct will be to keep doing what you\u2019re doing, or simply try to <i>do everything better<\/i>. This <i>\u2018do everything better\u2019 <\/i>approach is the worst possible thing you can do.<\/p>\n<p><i>Trying harder <\/i>or <i>working better <\/i>is not a strategy. It might help, to some small degree, but it\u2019s not a strategy. At best, it\u2019s a collection of tactical optimizations. It is more likely to be a continuation of what you\u2019re doing now, not a new strategic direction. This completely fails to achieve the aims of a strategy.<\/p>\n<p>This is where you have to make tough decisions. This is going to make you feel very uncomfortable. You\u2019re not alone here. Everyone who has ever developed a good strategy also needs to make the very same decisions about where to expend limited resources to have the biggest impact.<\/p>\n<p>You will need to stop doing things that seem successful (that you\u2019re used to doing) in order for this strategy to work. The discomfort you feel comes from the very real possibility of making the wrong decisions and pursuing the wrong strategy. This is an unavoidable risk. The best consolation is that this is probably what you are doing today.<\/p>\n<p>You can, however, mitigate this risk by undertaking proper research. Make sure your strategy is not based upon hunches, but upon visible data you have collected. There are no certainties your strategy will work. However, you can ensure you are pursuing the strategy which will allow you the biggest possible odds of success.<br \/>\nEvery strategy inherently incurs a risk. But the purpose of a strategy is to <i>embrace this risk, make decisions with the risk in mind, and allocate resources to achieve the biggest impact<\/i>.<\/p>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"summary\"><div><article><h2>Summary<\/h2><\/p>\n<ol>\n<li>If your strategy doesn\u2019t make you feel uncomfortable, it\u2019s probably not a great strategy.<\/li>\n<li>If your strategy doesn\u2019t make you feel excited, it\u2019s probably not a great strategy.<\/li>\n<li>A good strategy understands and embraces risk. It allocates resources to win decisive engagements.<\/li>\n<\/ol>\n<p><\/article><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-1040","post","type-post","status-publish","format-standard","hentry","category-strategy","category-uncategorised"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.feverbee.com\/strategy\/wp-json\/wp\/v2\/posts\/1040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.feverbee.com\/strategy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.feverbee.com\/strategy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.feverbee.com\/strategy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.feverbee.com\/strategy\/wp-json\/wp\/v2\/comments?post=1040"}],"version-history":[{"count":0,"href":"https:\/\/www.feverbee.com\/strategy\/wp-json\/wp\/v2\/posts\/1040\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.feverbee.com\/strategy\/wp-json\/wp\/v2\/media?parent=1040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.feverbee.com\/strategy\/wp-json\/wp\/v2\/categories?post=1040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.feverbee.com\/strategy\/wp-json\/wp\/v2\/tags?post=1040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}