At a conference recently, a sponsor had a few minutes to speak on stage.
The man went on stage and talked about his company’s products and services for a few minutes. He said they delivered great customer service. Then he left the stage.
Writing this a week later, I literally can’t remember the name of the speaker, sponsor, or what the company did.
What a waste!
If you want people to remember what you say, tell a story. Paint a big visual picture. Don’t say you deliver great customer service, find a surprising or funny story about how you delivered amazing customer service. Link it to our emotions.
Groups don’t need more facts. We definitely need more stories – especially good ones.
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