Chris Bogan has an interesting post about what Social Media Experts should know (I’m sure the potential search ranking for Social Media Expert wont hurt).
What seems to be missing here, more than anything else, is:
1) How to convince others that Social Media is worth the effort, especially when it might take much longer to see the fruits of your efforts compared with a more traditional marketing campaign.
2) Measurement. Can it really be measured in anything other than sales?
I love the post because it touches upon a criteria that clients can use to distinguish between Social Media Experts.