{"id":325,"date":"2016-09-02T16:01:08","date_gmt":"2016-09-02T15:01:08","guid":{"rendered":"https:\/\/www.feverbee.com\/roi\/?p=325"},"modified":"2023-04-07T09:17:42","modified_gmt":"2023-04-07T09:17:42","slug":"what-value-to-communicate","status":"publish","type":"post","link":"https:\/\/www.feverbee.com\/roi\/what-value-to-communicate\/","title":{"rendered":"What Value to Communicate"},"content":{"rendered":"<section class=\"content standard\"><div><\/p>\n<p><aside class=\"\"><\/p>\n<h1>16<\/h1>\n<h2>16.1:&nbsp;What Value to Communicate<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7\" src=\"\/wp-content\/uploads\/sites\/2\/2016\/09\/sponsored-by-sap.png\" alt=\"Sponsored by SAP\" width=\"113\" height=\"65\"><\/p>\n<p><\/aside><\/p>\n<p><article class=\"\"><\/p>\n<h3>Value is in the eye of the beholder. Which is to say value is about perceptions. Your community\u2019s value isn\u2019t based upon a single metric to a single person. The value of your community is entirely subjective. It is based upon a combination of financial benefits, immediate utility, emotions, beliefs, and social norms.<\/h3>\n<p>That last one, social norms, is significant. We rarely form beliefs in isolation.&nbsp;Most of our beliefs are derived from wanting to fit in with others.<\/p>\n<p><div class=\"tweet\">\r\n\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Most+of+our+beliefs+are+derived+from+wanting+to+fit+in+with+others.&amp;url=https:\/\/www.feverbee.com\/roi\/what-value-to-communicate\/\" target=\"_blank\">\r\n\t\t<h3>Most of our beliefs are derived from wanting to fit in with others.<\/h3>\r\n\t\t<span class=\"tweetButton\">&nbsp;<\/span><p class=\"tweetLink\">Click to Tweet<\/p>\r\n\t<\/a>\r\n<\/div><\/p>\n<p>If your executive team has come to a consensus about the community, others are likely to adopt that view, too. This means you can\u2019t focus all your efforts on a single stakeholder. You have to target a group of people and develop a broad consensus that the community yields positive value.<\/p>\n<p>This also means you need to identify your community\u2019s stakeholders, find out what they value, and determine how much time you want to spend keeping them informed, satisfied or engaged. In project management terminology, this is known as <em>stakeholder mapping<\/em>.<\/p>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"content flipped\"><div><\/p>\n<p><aside class=\"\"><\/p>\n<p><div class=\"cta share\"><div><h3>Add Suggestion<\/h3><p>If you have a suggestion for us in this area, please let us know!<\/p><p><a class=\"button\" href=\"mailto:richard@feverbee.com?subject=Suggestion\">Get in Touch<\/a><\/p><\/div><\/div><\/p>\n<p><\/aside><\/p>\n<p><article class=\"\"><\/p>\n<h2>Mapping Your Stakeholders<\/h2>\n<p><a href=\"http:\/\/gsvc.org\/wp-content\/uploads\/2014\/11\/Stakeholders-Identification-and-Mapping.pdf\">Stakeholder mapping<\/a> is a key part of forming positive value. While the literature runs deep, the process is <a href=\"https:\/\/www.mindtools.com\/pages\/article\/newPPM_07.htm\">relatively simple<\/a>. You identify possible stakeholders and their level of interest and influence over the project. Then, based upon their level of influence and interest, you keep them informed, satisfied, or engaged in the project.<\/p>\n<p><div class=\"boxout\"><\/p>\n<h2>Identifying stakeholders<\/h2>\n<p>The most common mistake here is to misunderstand who or what a stakeholder is. A stakeholder is anyone who might have an interest in the project. For you, this will probably include a combination of:<\/p>\n<ul>\n<li>Community members<\/li>\n<li>Senior executives<\/li>\n<li>Your boss (and their boss)<\/li>\n<li>Immediate colleagues<\/li>\n<li>Relevant colleagues (IT, PR, marketing, etc.)<\/li>\n<li>Your platform vendor<\/li>\n<li>Peers running other communities.<\/li>\n<\/ul>\n<p>These aren\u2019t singular groups, but an entry point to the key people within those groups. Your veteran members will have different perceptions of value from regular members.<\/p>\n<p>Your CEO might have different perceptions of value than the CFO or other members of the senior executive team.<\/p>\n<p><\/div><\/p>\n<p><div class=\"tweet\">\r\n\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Your+CEO+might+have+different+perceptions+of+value+than+the+CFO+or+other+members+of+the+senior+executive+team.&amp;url=https:\/\/www.feverbee.com\/roi\/what-value-to-communicate\/\" target=\"_blank\">\r\n\t\t<h3>Your CEO might have different perceptions of value than the CFO or other members of the senior executive team.<\/h3>\r\n\t\t<span class=\"tweetButton\">&nbsp;<\/span><p class=\"tweetLink\">Click to Tweet<\/p>\r\n\t<\/a>\r\n<\/div><\/p>\n<p>The first step is to plot these stakeholders on a table below and identify both their level of influence over the project (Could they kill the project or shape group opinions in a major way?) and their level of interest in the project (Is this a big deal for them, or one of many things they have to deal with every day?).<\/p>\n<p>Your table might look something like this:<\/p>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"content fullWidth grey\"><div><\/p>\n<p><article class=\"\"><\/p>\n<table width=\"623\">\n<tbody>\n<tr>\n<td width=\"181\"><strong>Stakeholder type<\/strong><\/td>\n<td width=\"227\"><strong>Specific person(s)<\/strong><\/td>\n<td width=\"109\"><strong>Influence<\/strong><\/td>\n<td width=\"106\"><strong>Interest<\/strong><\/td>\n<\/tr>\n<tr>\n<td rowspan=\"4\" width=\"181\"><strong>Community Members<\/strong><\/td>\n<td width=\"227\">Veterans\/volunteers<\/td>\n<td width=\"109\">Medium<\/td>\n<td width=\"106\">High<\/td>\n<\/tr>\n<tr>\n<td width=\"227\">Most active<\/td>\n<td width=\"109\">High<\/td>\n<td width=\"106\">High<\/td>\n<\/tr>\n<tr>\n<td width=\"227\">Regulars<\/td>\n<td width=\"109\">Low<\/td>\n<td width=\"106\">High<\/td>\n<\/tr>\n<tr>\n<td width=\"227\">Lurkers<\/td>\n<td width=\"109\">Low<\/td>\n<td width=\"106\">Low<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\" width=\"181\"><strong>Senior Executives<\/strong><\/td>\n<td width=\"227\">CEO<\/td>\n<td width=\"109\">High<\/td>\n<td width=\"106\">Low<\/td>\n<\/tr>\n<tr>\n<td width=\"227\">CFO<\/td>\n<td width=\"109\">High<\/td>\n<td width=\"106\">Low<\/td>\n<\/tr>\n<tr>\n<td width=\"227\">Director of marketing<\/td>\n<td width=\"109\">High<\/td>\n<td width=\"106\">Medium<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"181\"><strong>Direct Management<\/strong><\/td>\n<td width=\"227\">Your boss<\/td>\n<td width=\"109\">High<\/td>\n<td width=\"106\">High<\/td>\n<\/tr>\n<tr>\n<td width=\"227\">Your boss\u2019 boss<\/td>\n<td width=\"109\">High<\/td>\n<td width=\"106\">Medium<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\" width=\"181\"><strong>Colleagues<\/strong><\/td>\n<td width=\"227\">Team members<\/td>\n<td width=\"109\">Medium<\/td>\n<td width=\"106\">Medium<\/td>\n<\/tr>\n<tr>\n<td width=\"227\">IT\/Tech<\/td>\n<td width=\"109\">Medium<\/td>\n<td width=\"106\">Low<\/td>\n<\/tr>\n<tr>\n<td width=\"227\">Marketing\/PR<\/td>\n<td width=\"109\">Low<\/td>\n<td width=\"106\">Medium<\/td>\n<\/tr>\n<tr>\n<td width=\"181\"><strong>Vendor<\/strong><\/td>\n<td width=\"227\">Platform vendor<\/td>\n<td width=\"109\">Low<\/td>\n<td width=\"106\">High<\/td>\n<\/tr>\n<tr>\n<td width=\"181\"><strong>Peers in the field<\/strong><\/td>\n<td width=\"227\">Community professionals<\/td>\n<td width=\"109\">Low<\/td>\n<td width=\"106\">Medium<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"content flipped\"><div><\/p>\n<p><aside class=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-750 size-full\" src=\"\/wp-content\/uploads\/sites\/2\/Power-Interest-Matrix-1.png\" alt=\"Power \/ Interest Matrix\" width=\"682\" height=\"684\"><\/p>\n<p><em>Figure 1 (<a href=\"https:\/\/www.mindtools.com\/pages\/article\/newPPM_07.htm\">Via Mindtools<\/a>)<\/em><\/p>\n<p><\/aside><\/p>\n<p><article class=\"\"><\/p>\n<p>You can see the problem. There are 14 different types of stakeholders here and your time is limited. If you try to keep every stakeholder delighted, you\u2019re going to find you won\u2019t have any time to develop your community. This means we need a way to prioritize these stakeholders.<\/p>\n<p>For this, we use the stakeholder matrix in <em>Figure 1<\/em>.<\/p>\n<p>Now we can prioritize our table below into key segments, as shown in the table below.<\/p>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"content fullWidth grey\"><div><\/p>\n<p><article class=\"\"><\/p>\n<table width=\"624\">\n<tbody>\n<tr>\n<td width=\"143\"><strong>Stakeholder type<\/strong><\/td>\n<td width=\"147\"><strong>Specific person(s)<\/strong><\/td>\n<td width=\"91\"><strong>Influence<\/strong><\/td>\n<td width=\"84\"><strong>Interest<\/strong><\/td>\n<td width=\"160\"><strong>Prioritize<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Direct Management<\/strong><\/td>\n<td width=\"147\">Your boss<\/td>\n<td width=\"91\">High<\/td>\n<td width=\"84\">High<\/td>\n<td width=\"160\">Engage<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Community Members<\/strong><\/td>\n<td width=\"147\">Most active<\/td>\n<td width=\"91\">High<\/td>\n<td width=\"84\">High<\/td>\n<td width=\"160\">Engage<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Direct Management<\/strong><\/td>\n<td width=\"147\">Your boss\u2019 boss<\/td>\n<td width=\"91\">High<\/td>\n<td width=\"84\">Medium<\/td>\n<td width=\"160\">Engage<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Senior Executives<\/strong><\/td>\n<td width=\"147\">Director of marketing<\/td>\n<td width=\"91\">High<\/td>\n<td width=\"84\">Medium<\/td>\n<td width=\"160\">Engage<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Senior Executives<\/strong><\/td>\n<td width=\"147\">CEO<\/td>\n<td width=\"91\">High<\/td>\n<td width=\"84\">Low<\/td>\n<td width=\"160\">Keep satisfied<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Senior Executives<\/strong><\/td>\n<td width=\"147\">CFO<\/td>\n<td width=\"91\">High<\/td>\n<td width=\"84\">Low<\/td>\n<td width=\"160\">Keep satisfied<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Community Members<\/strong><\/td>\n<td width=\"147\">Veterans\/volunteers<\/td>\n<td width=\"91\">Medium<\/td>\n<td width=\"84\">High<\/td>\n<td width=\"160\">Keep satisfied<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Colleagues<\/strong><\/td>\n<td width=\"147\">Team members<\/td>\n<td width=\"91\">Medium<\/td>\n<td width=\"84\">Medium<\/td>\n<td width=\"160\">Keep satisfied<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Colleagues<\/strong><\/td>\n<td width=\"147\">IT\/Tech<\/td>\n<td width=\"91\">Medium<\/td>\n<td width=\"84\">Low<\/td>\n<td width=\"160\">Keep satisfied<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Community Members<\/strong><\/td>\n<td width=\"147\">Regulars<\/td>\n<td width=\"91\">Low<\/td>\n<td width=\"84\">High<\/td>\n<td width=\"160\">Keep informed<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Colleagues<\/strong><\/td>\n<td width=\"147\">Marketing\/PR<\/td>\n<td width=\"91\">Low<\/td>\n<td width=\"84\">Medium<\/td>\n<td width=\"160\">Keep informed<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Vendor<\/strong><\/td>\n<td width=\"147\">Platform vendor<\/td>\n<td width=\"91\">Low<\/td>\n<td width=\"84\">Medium<\/td>\n<td width=\"160\">Keep informed<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Peers in the field<\/strong><\/td>\n<td width=\"147\">Community professionals<\/td>\n<td width=\"91\">Low<\/td>\n<td width=\"84\">Medium<\/td>\n<td width=\"160\">Keep informed<\/td>\n<\/tr>\n<tr>\n<td width=\"143\"><strong>Community Members<\/strong><\/td>\n<td width=\"147\">Lurkers<\/td>\n<td width=\"91\">Low<\/td>\n<td width=\"84\">Low<\/td>\n<td width=\"160\">Monitor<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"content flipped\"><div><\/p>\n<p><aside class=\"\"><\/p>\n<p><div class=\"cta questions\"><div><h3>Any Questions?<\/h3><p>Don\u2019t understand? Need some help? Ask a question in FeverBee Experts.<\/p><p><a class=\"button\" href=\"https:\/\/experts.feverbee.com\/t\/roi-testing-title-change\/4041\">Ask a Question<\/a><\/p><\/div><\/div><\/p>\n<p><\/aside><\/p>\n<p><article class=\"\"><\/p>\n<p>Now, we can see a clear group of four people at the top who we need to proactively engage, followed by another group of four we need to keep satisfied. These are the perceptions we need to shape. But, what\u2019s the difference between engaging, keeping satisfied, keeping informed, and monitoring?<\/p>\n<ul>\n<li><strong>Engage<\/strong>. Proactively seek their opinions and advice. Communicate with them on a daily or weekly basis. Give them an active role in shaping the community. Deeply understand their needs. Build strong working relationships with this group.<\/li>\n<li><strong>Keep satisfied<\/strong>. Build strong relationships with this group. Understand what information they need. Send through milestone updates and powerful stories only to shape perception.<\/li>\n<li><strong>Keep informed<\/strong>. Understand what they value and send through regular updates to match this value. You don\u2019t need to build strong relationships with this group, just establish a clear perception of relevant value to them.<\/li>\n<li><strong>Monitor<\/strong>. This group you can usually track via their activity or via your data to see if there is anything you need to send through.<\/li>\n<\/ul>\n<p>Imagine you have two hours per week to spend on stakeholder communication. Break it down to 50%, 25%, 10%, 5% of your time. Spend 50% of your time on engaging the key stakeholders, 25% of your time on keeping others satisfied and 10% of your time keeping other members informed.<\/p>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"content standard\"><div><\/p>\n<p><aside class=\"\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-55\" src=\"\/wp-content\/uploads\/sites\/2\/People-Example.png\" alt=\"People Example\" width=\"341\" height=\"554\"><\/p>\n<p><\/aside><\/p>\n<p><article class=\"\"><\/p>\n<h2>Understanding Stakeholder Value<\/h2>\n<p>The biggest mistake you can make is not taking the time to find out what motivates your stakeholders.&nbsp;Simply taking the time to understand stakeholder values will help you build positive relationships. Every stakeholder wishes to feel understood and that they have a sense of influence.<\/p>\n<p><div class=\"tweet\">\r\n\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=The+biggest+mistake+you+can+make+is+not+taking+the+time+to+find+out+what+motivates+your+stakeholders.&amp;url=https:\/\/www.feverbee.com\/roi\/what-value-to-communicate\/\" target=\"_blank\">\r\n\t\t<h3>The biggest mistake you can make is not taking the time to find out what motivates your stakeholders.<\/h3>\r\n\t\t<span class=\"tweetButton\">&nbsp;<\/span><p class=\"tweetLink\">Click to Tweet<\/p>\r\n\t<\/a>\r\n<\/div><\/p>\n<p><div class=\"boxout\"><\/p>\n<p>The second biggest mistake is accepting their first answer as to what truly motivates them. Most stakeholders will usually name noble organizational goals. The truth is far more complex.<\/p>\n<p>While stakeholders almost certainly wish to see the organization succeed, they also have their own motivations, which have a bigger influence on whether they will or will not support the community.<\/p>\n<p>Stakeholders will typically value a combination of:<\/p>\n<ol>\n<li>Does the community save them time?<\/li>\n<li>Does the community save them money?<\/li>\n<li>Does the community help them achieve superior outcomes?<\/li>\n<li>Does the community help them impress their boss?<\/li>\n<li>Does the community help them impress their peers?<\/li>\n<li>Does the community help them feel more important and respected?<\/li>\n<li>Does the community make me feel good about the work I do?<\/li>\n<\/ol>\n<p><\/div><\/p>\n<p>Spend time with each group of stakeholders and try to understand:<\/p>\n<ol>\n<li><strong>What do stakeholders wish to see from the community?<\/strong> Very often, you can highlight ways the community might help them achieve their goals. At the very least, you might uncover potential reservations you can tackle early on.<\/li>\n<li><strong>What do stakeholders wish to experience from the community?<\/strong> This sounds very similar to the first question. The difference is that it\u2019s emotive in nature. You have to look for inferences about the motivations of each stakeholder to get a good answer. This is about what isn\u2019t said. You want to understand how they feel about their work, what they like about it, what they\u2019re worried about, etc.<\/li>\n<\/ol>\n<p>Developing personal relationships with stakeholders is a critical part of gaining support. The process of mapping stakeholder relationships and understanding the unique needs of different stakeholders is a critical component in building these relationships later.<\/p>\n<p>Based upon these conversations, we should be able to compile a detailed stakeholder map that shows what each stakeholder wishes to see from the community.<\/p>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"content fullWidth grey\"><div><\/p>\n<p><article class=\"\"><\/p>\n<table width=\"624\">\n<tbody>\n<tr>\n<td width=\"127\"><strong>Stakeholder type<\/strong><\/td>\n<td width=\"102\"><strong>Specific person(s)<\/strong><\/td>\n<td width=\"86\"><strong>Influence<\/strong><\/td>\n<td width=\"81\"><strong>Interest<\/strong><\/td>\n<td width=\"92\"><strong>Prioritize<\/strong><\/td>\n<td width=\"136\"><strong>Values<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Direct management<\/strong><\/td>\n<td width=\"102\">Your boss<\/td>\n<td width=\"86\">High<\/td>\n<td width=\"81\">High<\/td>\n<td width=\"92\">Engage<\/td>\n<td width=\"136\">Member satisfaction<\/p>\n<p>Looking smart<\/p>\n<p>Return generated<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Community Members<\/strong><\/td>\n<td width=\"102\">Most active<\/p>\n<p>&nbsp;<\/td>\n<td width=\"86\">High<\/td>\n<td width=\"81\">High<\/td>\n<td width=\"92\">Engage<\/td>\n<td width=\"136\">Personal efficacy<\/p>\n<p>Group identity<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Direct management<\/strong><\/td>\n<td width=\"102\">Your boss\u2019 boss<\/td>\n<td width=\"86\">High<\/td>\n<td width=\"81\">Medium<\/td>\n<td width=\"92\">Engage<\/td>\n<td width=\"136\">Generating more profit than the sales team<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Senior Executives<\/strong><\/td>\n<td width=\"102\">Director of marketing<\/td>\n<td width=\"86\">High<\/td>\n<td width=\"81\">Medium<\/td>\n<td width=\"92\">Engage<\/td>\n<td width=\"136\">Promotion potential<\/p>\n<p>No. of people reached<\/p>\n<p>\u201cIntegration\u201d<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Senior Executives<\/strong><\/td>\n<td width=\"102\">CEO<\/td>\n<td width=\"86\">High<\/td>\n<td width=\"81\">Low<\/p>\n<p>&nbsp;<\/td>\n<td width=\"92\">Keep satisfied<\/td>\n<td width=\"136\">Look innovative<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Senior Executives<\/strong><\/td>\n<td width=\"102\">CFO<\/td>\n<td width=\"86\">High<\/td>\n<td width=\"81\">Low<\/td>\n<td width=\"92\">Keep satisfied<\/td>\n<td width=\"136\">Best use of funds<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Community Members<\/strong><\/td>\n<td width=\"102\">Veterans\/<\/p>\n<p>volunteers<\/p>\n<p>&nbsp;<\/td>\n<td width=\"86\">Medium<\/td>\n<td width=\"81\">High<\/td>\n<td width=\"92\">Keep satisfied<\/td>\n<td width=\"136\">Sense of power \/ influence \/ being respected<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Colleagues<\/strong><\/td>\n<td width=\"102\">Team members<\/td>\n<td width=\"86\">Medium<\/td>\n<td width=\"81\">Medium<\/td>\n<td width=\"92\">Keep satisfied<\/td>\n<td width=\"136\">Saves time. Makes their team look good to others in the organization<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Colleagues<\/strong><\/td>\n<td width=\"102\">IT\/Tech<\/td>\n<td width=\"86\">Medium<\/td>\n<td width=\"81\">Low<\/td>\n<td width=\"92\">Keep satisfied<\/td>\n<td width=\"136\">Not another waste of time<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Community Members<\/strong><\/td>\n<td width=\"102\">Regulars<\/td>\n<td width=\"86\">Low<\/td>\n<td width=\"81\">High<\/td>\n<td width=\"92\">Keep informed<\/td>\n<td width=\"136\">Group success<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Colleagues<\/strong><\/td>\n<td width=\"102\">Marketing\/PR<\/td>\n<td width=\"86\">Low<\/td>\n<td width=\"81\">Medium<\/td>\n<td width=\"92\">Keep informed<\/td>\n<td width=\"136\">Generates a great return<\/p>\n<p>Taking credit.<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Vendor<\/strong><\/td>\n<td width=\"102\">Platform vendor<\/td>\n<td width=\"86\">Low<\/td>\n<td width=\"81\">Medium<\/td>\n<td width=\"92\">Keep informed<\/td>\n<td width=\"136\">Case study to attract other clients<\/p>\n<p>Long-term contracts<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Peers in the field<\/strong><\/td>\n<td width=\"102\">Community professionals<\/td>\n<td width=\"86\">Low<\/td>\n<td width=\"81\">Medium<\/td>\n<td width=\"92\">Keep informed<\/td>\n<td width=\"136\">Success stories and tactics they can use<\/td>\n<\/tr>\n<tr>\n<td width=\"127\"><strong>Community Members<\/strong><\/td>\n<td width=\"102\">Lurkers<\/td>\n<td width=\"86\">Low<\/td>\n<td width=\"81\">Low<\/td>\n<td width=\"92\">Monitor<\/td>\n<td width=\"136\">Access to more information<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"content standard\"><div><\/p>\n<p><article class=\"\"><\/p>\n<p>Now we have a pretty good idea of who our stakeholders are, what our stakeholders value, and how much time to spend on each of them. The next step is <em>how <\/em>to communicate value.<\/p>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"summary\"><div><article><h2>Summary<\/h2><\/p>\n<ol>\n<li>Create a list of your relevant stakeholders and list their level of influence and interest in the community.<\/li>\n<li>Keep stakeholders with high influence and interest actively engaged in the community. Spend most of your time on this groupKeep stakeholders with high influence but low interest satisfied with the community. Keep tabs on their attitudes and build relationships with them.<\/li>\n<li>Keep stakeholders with low influence but high interest informed. Send through regular information.<\/li>\n<li>Monitor stakeholders with low influence and interest. Make sure they do not become a problem.<\/li>\n<li>Speak to each group and find out what motivates them. Pay attention to both what they say and don\u2019t say.<\/li>\n<\/ol>\n<p><\/article><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-325","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/posts\/325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/comments?post=325"}],"version-history":[{"count":0,"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/posts\/325\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/media?parent=325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/categories?post=325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/tags?post=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}