{"id":110,"date":"2016-09-02T05:05:45","date_gmt":"2016-09-02T04:05:45","guid":{"rendered":"https:\/\/www.feverbee.com\/roi\/?p=110"},"modified":"2016-09-02T05:05:45","modified_gmt":"2016-09-02T04:05:45","slug":"cost-of-investments-calculating-total-investment-per-year","status":"publish","type":"post","link":"https:\/\/www.feverbee.com\/roi\/cost-of-investments-calculating-total-investment-per-year\/","title":{"rendered":"Calculating Total Investment Per Year"},"content":{"rendered":"<section class=\"content standard\"><div><\/p>\n<p><aside class=\"\"><\/p>\n<h1>5<\/h1>\n<h2>5.5: Calculating Total Investment Per Year<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7\" src=\"\/wp-content\/uploads\/sites\/2\/2016\/09\/sponsored-by-sap.png\" alt=\"Sponsored by SAP\" width=\"113\" height=\"65\" \/><\/p>\n<p><\/aside><\/p>\n<p><article class=\"\"><\/p>\n<h3><span style=\"font-weight: 400\">Once you have collect this data, you can estimate the total figure invested in the community thus far. For practical reasons, we strongly recommend amortizing one-time costs over the lifespan of the investment. If, for example, a typical community platform is updated every three years, you might wish to spread the cost every three years.<\/span><\/h3>\n<p><span style=\"font-weight: 400\">We have included the combined list of costs below:<\/span><\/p>\n<table width=\"571\">\n<tbody>\n<tr>\n<td rowspan=\"2\" width=\"128\"><strong>Technology costs<\/strong><\/p>\n<p>(all hardware and software costs associated with developing and hosting the community platform)<\/td>\n<td width=\"443\"><strong>One-time costs<\/strong><\/p>\n<ul>\n<li>Software license (one-off or recurring)<\/li>\n<li>Installation and Implementation fees<\/li>\n<li>Custom development<\/li>\n<li>Initial platform installation\/implementation fee<\/li>\n<li>Design<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"443\"><strong>Ongoing<\/strong><\/p>\n<ul>\n<li>Software licensing fees<\/li>\n<li>Hosting (hardware and software)<\/li>\n<li>Service and support fees<\/li>\n<li>Ongoing enhancements<\/li>\n<li>Ancillary products\/web services (analytics, member management tools, communication tools)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"128\"><strong>Cost of staff<\/strong><\/td>\n<td width=\"443\"><strong>One-time<\/strong><\/p>\n<ul>\n<li>Third-party consultants<\/li>\n<li>Training<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"443\"><strong>Ongoing<\/strong><\/p>\n<ul>\n<li>Community manager<\/li>\n<li>Moderation\/moderation costs<\/li>\n<li>Legal<\/li>\n<li>IT<\/li>\n<li>% of time from management, etc.<\/li>\n<li>Third-party consultants<\/li>\n<li>Community management training<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"128\"><strong>Process Costs<\/strong><\/td>\n<td width=\"443\"><strong>One-time<\/strong><\/p>\n<ul>\n<li>Member acquisition programs\/assets<\/li>\n<li>Event costs<\/li>\n<li>Online and offline outreach programs<\/li>\n<li>Member incentives<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"443\"><strong>Ongoing<\/strong><\/p>\n<ul>\n<li>Member acquisition programs\/assets<\/li>\n<li>Event costs<\/li>\n<li>Repurposing existing assets &amp; new content creation<\/li>\n<li>Licensing fees for outside content<\/li>\n<li>Online and offline outreach programs<\/li>\n<li>Member incentives<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"128\"><strong>Overheads<\/strong><\/p>\n<p>(% of fixed overhead costs)<\/td>\n<td width=\"443\"><strong>Ongoing<\/strong><\/p>\n<ul>\n<li>Fixed overhead costs (office, equipment, insurance, depreciation, etc.)<\/li>\n<li>Variable overhead costs (supplies, repairs, etc.)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/article><\/p>\n<p><\/div><\/section>\n<section class=\"content standard\"><div><\/p>\n<p><aside class=\"\"><\/p>\n<p><div class=\"cta questions\"><div><h3>Any Questions?<\/h3><p>Don\u2019t understand? Need some help? Ask a question in FeverBee Experts.<\/p><p><a class=\"button\" href=\"https:\/\/experts.feverbee.com\/t\/roi-testing-title-change\/4041\">Ask a Question<\/a><\/p><\/div><\/div><\/p>\n<p><\/aside><\/p>\n<p><article class=\"\"><\/p>\n<p>This should provide you with a total cost of your online community effort. In this example, the combined costs of <a href=\"http:\/\/www.lithium.com\/pdfs\/whitepapers\/Forrester-ROI-Online-Support-Communities_s3NR5PeZ.pdf\">people, process, and technology<\/a>.<\/p>\n<p>We have provided a complete sample breakdown below for an enterprise-level community that is growing at a steady pace (click to view the full image)<\/p>\n<p><a href=\"\/wp-content\/uploads\/sites\/2\/Screenshot-2016-08-31-12.05.28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"screenshot alignnone wp-image-500 size-full\" src=\"\/wp-content\/uploads\/sites\/2\/Screenshot-2016-08-31-12.05.28.png\" alt=\"screenshot-2016-08-31-12-05-28\" width=\"789\" height=\"664\" \/><\/a><\/p>\n<p><\/article><\/p>\n<p><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":0,"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.feverbee.com\/roi\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}