Learn The Powerful Psychology Behind Building Successful Online Communities

Can you build engagement systems to get your members to ask more questions, share more information, and help one another?

Can you systematically increase question response time, resolution rates, and the number of newcomers who become regular participants?

Can you increase member satisfaction, persuade your organization to support you, and get the very top people in your field actively participating?

The Psychology of Community course is designed to equip you with a detailed understanding of psychology to help you achieve all of these and more. 

We learned this stuff the hard way. Through trial and error over 15 years and across hundreds of client community projects.


About the Psychology of Community Course

We’ve built Psychology of Community as a course to help you do more for your members. You don’t need to revamp your platform, hire new staff, or waste money on big events.

This course isn’t about changing what you do. This course is about improving how you do it.

This course is about using psychology as the foundation upon which you build all community activity. We’re going to help you improve how you communicate with members and build lasting engagement systems to get the behavior you need.

If you’re tired of people telling you they’re ‘too busy’ to participate in the community or searching for the right combination of words to get members to share your vision, this course will help.

Next Semester: Feb 2018

Course Price


Time Left

2018/02/26 08:00:00


Course Bundle Registration

See Course Agenda

* Group prices available – Contact [email protected] for details

How the Psychology of Community Course is Delivered

The course will be taught by Richard Millington, Founder of FeverBee and author of Buzzing Communities. Richard has worked with over 300 branded online communities including those at Facebook, SAP, Google, Wikipedia, Oracle, and many others.

Psychology of Community is delivered over six weeks. Each week includes reading material, a recorded video, and a live webinar. The webinar is also recorded so you can quickly catch up if you go on vacation or get busy with work.

Each week covers a specific topic in depth and will require 1 to 2 hours of your time to complete.
During this course, Richard will guide you to improve every interaction point you have with your community members.

Over the course of six weeks you will:

  • Use psychology to improve every communication you have with your members.
  • Design a system to convert newcomers and lurkers into regular community participants.
  • Improve member sentiment by changing how you and others reply to community members.
  • Develop reward and recognition systems which maximize activity from every member.
  • Nurture advocates and superusers in your online community.
  • Build a powerful sense of community among members.

“I have planned a training next week with our moderators on effective communication, based on the information you have given to us. We’re also interviewing customers to find out what problems and needs they currently have. Both us and the customers are excited about the interviews and we will continue them after the launch. As you can see, we’re putting your training to good use J.”

– Ingrid Peters, PerfectView

“Understanding what my participants really wanted – and why – was key in developing a strategic plan which helped grow my community. The amount of quality discussions more than doubled, resulting in a substantial increase of traffic to my site.”

– Alex Kleijn

“Richard was very engaging during the webinars, and gave us opportunity to participate and test our understanding of the concepts. As a plus, having an online community and conversations posted at every step to assist during the development of the course was like hiring FeverBee and their experts as consultants. Everyone was very responsive, helped uncover questions, and generously provided advice.”

– Simona Ciampi, Associate Director, Online Member Engagement, AACC

“As someone who has managed a community for a number of years, I was looking for some new ideas and ways of thinking that could help me take it further. The course definitely didn’t disappoint, offering practical tools and sparking lots of new ideas for different approaches that me and my team could take. It also helped me to realise that we should focus more on benchmarking our sense of virtual community so that we can really measure the impacts of all our efforts.”

– Rebecca Ward, 2degrees

“When your community is essentially your product, it’s extremely important to have a strategy that’s aligned with your values and mission. Strategic Community Management helped answer some of the biggest questions about building a community strategy, tailored to our specific identity.”
Alexandra Sofen from Etsy

“Before taking this course, so much work I’d been doing felt like important work but I wasn’t able to justify it. It wasn’t until I utilized these frameworks that I was able to attribute my work to larger objectives that prove that what I’m doing is valuable.”
Ellie MacBride, Patreon

“This is easily the most eye-opening, effective learning experience I’ve had in years .”

– Katie Paffhouse Bussey, Hearing First

“Working through SCM allowed me to walk away with a clear community strategy for my current clients and a roadmap to do it again and again.  Now I get to focus on tasks and tactics that really matter, rather than simply trying random challenges, and daily engagement posts. Absolutely phenomenal!

Diana Tower, Community Consultant for Ramit Sethi’s GrowthLab

“The course has helped shed light on exactly what our team needs to do in order for our community to be successful. We are now clear on what exactly we should be measuring and where we should be allocating resources.”

Cathy Homiski, Online Community Specialist at SNHU

“The Strategic Community Management Course has given me new tools to create great objectives and tactics. Thanks to the innovative approach outlined in the course, I am now able to change the conversation with thought leaders and governance, in a way that will truly benefit my community.”

– Kathleen Ulrich, Executive Director, Business Architecture Guild

Who Is the Psychology of Community for?

This course is designed for beginner to advanced community professionals who want to drive higher levels of engagement within their communities. This includes those working in:

  • Community management
  • Knowledge management
  • Social media
  • Association management
  • Internal engagement and collaboration
  • Customer innovation

This course draws upon our experience and research working with 250+ clients, interviews with dozens of practitioners, and studying over 1000 psychology articles.

Course Agenda

This course is divided into 6 weeks. Each week tackles a core component of engagement psychology and its application to building a successful online community.

Week 1:

Communication and Persuasion.

Learn the techniques of persuasion to communicate more effectively with your members.

  • Learn the principles of effective communication.
  • Increase the impact of every communication touchpoint in your community.
  • Build an inventory of touchpoints.

Week 2:

Sustaining participation (and converting newcomers).

Develop advanced participation systems to help the maximum number of your newcomers into regular participants.

  • Learn why most people bounce and become lurkers.
  • Develop a system to convert newcomers and lurkers into active participants.
  • Use your data to continually refine and improve your community.

Week 3:

Increasing satisfaction ratings

Improve how you participate in a community to convey the maximum level of empathy.

  • Improve the personalization of your communication.
  • Understand the key tenets in response.
  • Deliver knowledge to be understood and recalled.
  • Resolve issues, not reply to issues.
  • Provide members with a sense of influence over outcomes.

Week 4:

Motivation, recognition, and reward systems.

Deploy recognition and reward systems to increase activity from your existing community members.

  • Learn the difference between active member programs, gamification, and superuser programs.
  • Know the principles of motivation and how to use them.
  • Understand types of status and building a system to embrace the right status tenets.
  • Develop a program to suit your community members.

Week 5:

Nurturing superusers and attracting VIPs.

Work with your top members to increase their level of involvement. Learn how to attract VIPs to participate.

  • Develop profiles of potential superusers.
  • Build a superuser program from scratch.
  • Attract VIPs to participate in your community.

Week 6:

Sense of Community

Learn to create a powerful, shared, sense of community among your members.

  • Measure the current sense of community among members.
  • Deploy tactics to deepen a sense of unity.
  • Design a system to increase the sense of unity felt among members.

Begins: Feb 2018


Course Tutor

Richard Millington

Founder, FeverBee

Richard has spent the past 15 years helping 200+ organisations design successful internal and external engagement programs. Richard is the founder of FeverBee, the author of Buzzing Communities, a prolific speaker at events across 4 continents. Richard is passionate about using proven psychology to guide engagement.

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