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the_sweet_spot [2015/09/13 21:35]
hawk [WHAT COMMUNITIES OFFER] 		the_sweet_spot [2024/05/03 02:11] (current)
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-==== Content Marketing ==== (No community element)+==== Content Marketing ====  
 +(No community element)
  
  
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-==== Failed Concept ==== (No member want)+==== Failed Concept ====  
 +(No member want)
  
  
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-==== Enthusiast Community ==== (No brand want)+==== Enthusiast Community ====  
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-===== THE SWEET SPOT =====+===== The Sweet Spot =====
  
  
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 Now you have a community where members get practical value, with a reason to participate,​ and you have a several ways to increase purchases. You also get to position yourself as the place that will make people more productive. Now you have a community where members get practical value, with a reason to participate,​ and you have a several ways to increase purchases. You also get to position yourself as the place that will make people more productive.
  
-**FINAL THOUGHT**+==== Final Thought ==== 
  
 Clearly Cuban Coffee Capsules has it easier than you. They don’t exist. They don’t have to deal with all the internal battles and challenges doing the above entails. But these are exactly the battles we need to fight if communities are going to succeed. Clearly Cuban Coffee Capsules has it easier than you. They don’t exist. They don’t have to deal with all the internal battles and challenges doing the above entails. But these are exactly the battles we need to fight if communities are going to succeed.
  
 Branded communities aren’t in a healthy place at the moment, but they definitely could be. Branded communities aren’t in a healthy place at the moment, but they definitely could be.