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founding_members [2015/09/13 23:41] hawk created |
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| This is how most communities founded by amateurs begin. The founder reaches out to people they've known for years. They know these people are interested in joining a community. | This is how most communities founded by amateurs begin. The founder reaches out to people they've known for years. They know these people are interested in joining a community. | ||
| - | Some organisations confuse a list of contacts with their list of customers. They confuse the people whom know the founder personally and have developed relationships with the founder with those that purchase their products. | + | Some organisations confuse a list of contacts with their list of customers. They confuse the people who know the founder personally and have developed relationships with the founder with those who purchase their products. |
| The difference is big, the latter feels like another marketing-led approach to get people to do something that you want. It's selfish and usually fails. | The difference is big, the latter feels like another marketing-led approach to get people to do something that you want. It's selfish and usually fails. | ||
| The better approach isn't to pretend you have good relationships with prospective founding members, but to build good relationships with founding members. | The better approach isn't to pretend you have good relationships with prospective founding members, but to build good relationships with founding members. | ||