Gossip is Good

December 4, 2010Comments Off on Gossip is Good

I received several e-mails aghast that I’d advocate gossip within communities.

Yet gossip (exchanging views/opinions not supported by provable facts) accounts for a majority of the conversations we have.

Gossip doesn’t have to be negative, neither. Positive gossip can be as prevalent as negative gossip. It’s just human nature to focus on the negative more than the positive. Negative gossip is also an effective social punishment for devious behaviour. Is it worse to be kicked from a forum or have people dislike you?

But that’s not the main point. Gossip does account for the majority of conversations that we have. It makes sense to encourage it. It brings more people to your community, it stimulates interactions, it brings the social norms of the real world into your community.

Gossip, for lack of a better word, is good.

Don’t try to create a utopian community. Create a practical community based upon what people do in real life. It’s far easier to build a community that benefits from human behaviour than a community that tries to change human behaviour.

Comments Off
©2020 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Community Accelerator (founding members) [monthly] $0.00 now.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.