Almost 7 years ago, the CEO of a client told me “he didn’t really care about the value of community, he just wanted a lot of people participating in their community”.
When his company was growing, that worked great.
When the company fell upon hard times, the community was the first thing on the chopping block.
Last week a course participant spoke to her boss about the goals of the community and came back with almost half a dozen items.
Again, doing a bit of everything is great in good times, but it’s terrible in bad times.
To be clear, if you’re not indispensable to a strategic priority right now your job and your community is in imminent danger.
A few things you can do here.
1) Read The Indispensable Community (I wrote this book for times like these).
2) Talk to senior people and determine your community’s true goals (3 is good, 1 might be best).
3) Align everything your community does exclusively to that goal.
Your time is running out.
