A Billion People

March 6, 2015Comments Off on A Billion People

One of the most common arguments for using Facebook is a billion people use it.

A billion people also watch TV, use mobile phones, walk down the street, eat bread too, but we don't advise organisations to spend more on billboards, adverts, sms ads etc…That's because we can't reach most of them.

It doesn't matter how many people use the platform, it matters how of them you can reach.

People aren't browsing Facebook looking to become fans of pages. So if you want them to become a fan you usually have to send them from somewhere else.

And if you're sending them from somewhere else you might as well send them to somewhere else.

That somewhere should be a place where you have control, where you have greater than 1% reach, where you can shape and manipulate the environment to suit your needs.

There may be good reasons to use platforms like Facebook (groups), but the number of people using it isn't one of them.

Comments Off
©2020 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Community Accelerator (founding members) [monthly] $0.00 now.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.